The sad passing of Michael Jackson leads those of us in the Web Site Traffic world considering a lot of things – but there are some key factors about the magical performer that 
do stand out and that web marketers should know. Jackson’s ability to wow and audience was undoubted, but notwithstanding his huge celebrity and bigger talent he was also a master marketeer. The marketing marvel machine was only just stepping up with the new tour that the performer was planning, but it was already something that completely inundated the internet. His death did the same and has already become one of those seminal, “where were you the day” moments.
For web marketers, however, there is an ability to tap into Jackson’s huge celebrity and his manner of developing a reputation. There are some key rules: Dare to be different. Jackson celebrated his different approach as much as his talent. He merged different musical forms into something totally unique. He thought outside the box and it worked for him.
Also, Challenge yourself. Jackson never ceased challenging himself and in doing so he created a phenomenon. He faced more personal challenges than most, but he did that other thing all web traffic marketers must never do . .
Never give up!