The whole deal about getting web site traffic involves – in large part – to getting backlinks to your site. But this is not just any old links, but rather using your anchor text, which links using your keyword terms.
This, in turn, means you need to actually KNOW what your keyword terms are. Let’s assume you have that and know what they are (or “it” is) then you can now go about securing the necessary backlinks you need.
Using your keywords and using them properly in your text and in your link-seeking activity is vital to getting high web site traffic.
You need to ensure that your keywords, rather than your website name, are what are used in your links. They may be largely the same, of course, but its important that you place them in your articles, in your links, in your headlines (of which more later) and whenever you contribute material in forums and elsewhere. That way you will get web site traffic increasing to your site.